Portfolio
👋 Welcome!
Below you’ll find a selection of content I’ve created across B2B, SaaS, and tech industries—including blog posts, whitepapers, paid ads, and more. My focus is on clear messaging, conversion-driven strategy, and results that matter.
Thought Leadership & Blogs
The Best eCommerce Strategies for Winning on Marketplaces
This article outlines key strategies for brands to stand out and succeed on competitive marketplaces like Amazon and Walmart, covering everything from product data optimization to fulfillment and pricing tactics.
The Best eCommerce Strategies for Winning on Social Commerce Channels
This article explores how brands can drive sales on platforms like TikTok, Instagram, and Facebook by optimizing product feeds, leveraging native shopping tools, and aligning content with each channel’s unique audience behavior.
The Best eCommerce Strategies for Winning on Remarketing Channels (SMS, Email, Display)
This article explores effective tactics for re-engaging customers through SMS, email, and Google dynamic remarketing ads, emphasizing strategies for branding, campaign optimization, and product feed management to boost conversions and customer retention.
Amazon Listing Optimization: How to Improve Product Discoverability and Sales
This article breaks down the key elements of high-performing Amazon listings—from titles and bullet points to images and backend keywords—offering practical tips to boost visibility, conversions, and long-term success on the platform.
eCommerce Challenges Caused by Poor Data Synchronization
This article highlights common issues retailers face when product data isn’t properly synced across channels—like mismatched pricing and out-of-stock items—and offers solutions to improve accuracy, efficiency, and customer trust.
Expanding Your Feedprint Is the Key to Unlocking eCommerce Revenue
Published in Retail Dive, this article introduces the concept of a “Feedprint” to explain how optimizing and expanding product data across multiple channels can significantly increase visibility, efficiency, and ecommerce revenue.
Brands Want to Invest in eCommerce — So What’s Stopping Them?
This article for Search Engine Land explores key barriers holding brands back from fully embracing ecommerce—like organizational silos, data challenges, and shifting consumer behavior—and offers insights into how marketers can overcome them.
Case Studies
This case study highlights how The Walking Company partnered with Feedonomics to streamline their product feed management across multiple sales channels. By automating their data processes and improving feed quality, they achieved a 71% increase in return on ad spend (ROAS) and a 64% boost in conversion rate, while reducing time spent on manual feed work.
Kijiji used Feedonomics to automate and scale product data management for thousands of listings. With improved feed structure and real-time updates, the team saw a 20% increase in ad performance and significantly reduced manual workload, enabling them to focus on strategic growth.
City Beach partnered with Feedonomics to streamline feed management across Google, Facebook, and affiliate platforms. As a result, they achieved a 40% increase in ad visibility, reduced time spent on manual fixes, and gained flexibility to scale quickly during peak seasons.
Whitepapers & eBooks
Why product feed management is the backbone of crucial ecommerce processes
The most successful companies in ecommerce share common goals. They want to increase revenue, tap into new opportunities quickly, maintain a consistent brand identity, and improve efficiency.
To achieve these goals, ecommerce businesses must execute five key operational processes with consistency:
- Product listing
- Catalog optimization
- Order management
- Data synchronization
- Data protection
You can download a small sample of the white paper here.
2023 merchant trends report
As leaders in the ecommerce space, Feedonomics and BigCommerce are fortunate to manage tons of data for merchants around the world, and we want to share the insights we’ve gathered with you. Learn which channels are popular among merchants, how consumers are spending, and what businesses can do to keep up with the pace of commerce.
This ebook covers how ecommerce is evolving based on 2023 merchant data:
- Changes in year-over-year gross merchandise volume by product category
- Which new marketplaces merchants added most
- Trends in orders and average order value
- Growth in mobile and social commerce
- The popularity of buy now, pay later
You can download a small sample of the ebook here.
Campaign Copy
Newsletters
